The Nature and Purposes of Research in the Creative Media Industry.

Primary Research

Primary research is research carried out by yourself. There are many ways to use primary research i.e carrying out surveys, questionnaires or interviews completed by individuals. For my 3 minute wonder documentary i created a survey full of questions linked to my piece and provided a link to the survey to many of my friends to provide other peoples views on skateboarding. All the feedback i received helped me throughout the process of creating my documentary. The group of people i had help me out during the film side of things were extremely helpful as well as the individuals who answered my survey to help me with research. Some of the feedback was inappropriate to me as some of my friends gave immature responses, i removed these answers and done my work based on the serious answers.

Secondary Research

Secondary research is collected research completed by someone else. For my documentary i used websites such as news pages which offered information to prove skateboarders do not match there stereotype of being thugs. I also found information to whether there needs to be more skate parks around. For the PG Tips advert re brand, me and my group done some research on the target audience to allow us to alter the age range to our own chosen audience. For the 90 second DepicT we simply had to watch a few other 90 second shorts for inspiration towards our own films.

Quantitative Research

Quantitative research is done using statistics and figures. I didn't know exactly how many people would be interested in my documentary so i involved a question in my questionnaire asking if people would watch my documentary. From the feedback i noticed it would be very popular as the figures where high.

Data Gathering Agencies
BARB, which stands for Broadcasters' Audience Research Board. This company is in charge of the organisation that complies audience measurement and television ratings in the UK. Their website provides information for the most watched TV programmes. IMDB stands for Internet Movie Database, from IMDB you are able to find out information from any film or TV programme from actor information to budgeting. This website also offers information from games and loads of other things. This provides statistics showing what is most popular by the amount of views and reviews.

Audience and Market Research
My documentary was aimed at anyone who believed skateboarders where thugs and to prevent this i created a documentary which involved skaters explaining how skating is a good sport and is nothing what people expect. When i sent out my surveys i noticed that the majority of positive answers were from males wheres as some of the negative answers where answered by females. From my survey i was able to see who would watch my documentary but was hard as i had no adults responding to my questions. For the PG Tips advert we also sent out surveys to gather information to who would watch the re brand. The target audience for our advert was teenagers and we had good feedback from teenagers in the class which shows we were successful with the change in target audience.

Introduction to the news

http://www.bbc.co.uk/news/uk-england-17224370

I have previewed a news article on BBC which is 'Political Week in 60 Seconds in the East Midlands'. This is a news article which headlines news from the East Midlands in just 60 seconds. Within this 60 seconds there was four stories covered. The first story tells the audience about how plans to unite Nottinghamshire and Derbyshire in a devolution deal are not going ahead says a conservative MP. It announces how 6 different councils were against the scheme. Nottingham city council and the police have started a campaign to cease people from giving money to beggars on the street as they say it is more effective if you donate money to homeless charities instead. Work starts soon on a £1.4 million investment to include more seating into Derby city center and a sculpture in hope to bring more people to the city. A police investigation to financial irregularity of the election campaign which is run by Kate Alsop has been dropped due to her campaign costed more than what was legal. That is a summary of the news in 60 seconds and a brief description of the four stories. The stories are placed in order of importance, the news is political and has a lot of involvement with the police. When the story comes up about how the council are trying to disable to opportunity of giving money to beggars there is a visual image of a homeless man on the street, this engages the audience and probably upsets most as it is a upsetting thing to hear. The story of the Derby's city center has moving images of the city and it makes you visualize how things are going to change and how it will look in the future.  The last story about Kate Alsop shows her on camera throughout the whole clip, this shows her importance and power as she is the main focus and how she is walking with pace gives the audience an idea on how determined she is in doing what she does.  

http://www.bbc.co.uk/iplayer/episode/b073qpnh/bbc-news-at-six-22032016

This is another news report i found which involves a few news reporters. The first 20 minutes of the report is about the devastating bombings which happened at Brussels airport. Ben Wright is reporting live on scene just outside Brussels airport as hundreds of people such as airport workers, holiday makers, communists etc. are travelling away from the airport. Ben Wright interviews a woman who was just a few meters away from the explosion and how lucky she is to be alive. Speaking to one of the witnesses helps to engage the audience and make them realize what a upsetting time people are going through in Belgium. Footage of cars and the audio of police, ambulance etc. is upsetting to watch, it is told that the cars are going to collect the victims, all of this isn't nice to watch and it shows how dangerous the world is becoming, bombings which are causing death of innocent citizens makes you understand what the world is coming to. Ben Wright is Washington Correspondent for BBC news which is the main news-gathering department of the BBC. He was formerly Chief Political Correspondent for BBC Radio 4. Ben is the son of Tony Wright (Former Labour MP), his wife is Moira Phillips and he was born in Birmingham. He was educated at the voluntary-aided grammar school 'King Edward VI Five Ways which is in Bartley Green. 

News ordering is the way the news is placed from most important to least important. Top stories which are bound to catch the viewers attention are stated first and they usually have a longer plot to the less important stories. Negative stories are always placed before positive stories as this will help increase viewers and make people want to carry on watching.

Every morning there is a prospect list written up to decide what stories are going to be aired on that morning/evening. The director makes the decision on what stories are going to be shown and then the rest of the team choose whether the story is relevant and if it should be on the news. The news tends to start of with quite an emotional story of something upsetting which has happened. The negative stories soon merge into positive stories so that the viewers are left with a happy story so they aren't left saddened. The stories are done like this so that society keeps connected and enticed.

Negativity - Negative stories are always rated above positive stories. These are usually tragic stories such as death, violence, damage etc.

Closeness to home - The audience relates more to the stories which are geographically close to them or involving people from their country.

Recency - Newspapers do there best to reveal stories as soon as they happen and are also very competitive with breaking the news.

Currency - This is the opposite to recency. Stories which happened in the past are seen as valuables. For example, a murder could of happened weeks ago and although nothing has happened to do with the story this will still be spoken about for weeks or even months.

Continuity - These stories are extremely interesting and makes the audience tune into the news everyday to see what has changed and to keep up to date in the story.

Uniqueness - This is a unusual if not kind of surreal story which you would definitely not be expected in the news. An example of this could be 'man marries his car'

Simplicity - These are simple stories which are easy to understand just by reading the headline i.e. 'Cat stuck up tree'

Personality - These are stories which are based on a certain person either celebrity or an ordinary individual.

Expectedness - These are all stories which everyone knows are bound to happen, the audience expect these stories and therefor not surprised when they are revealed in the news.

Elite Nations or People - These can be any stories which cover an important, powerful nation which have higher news values than a story which would cover a less important nation.

Exclusivity - If there is only one newspaper or news programme covering a breaking news story then they will get scored a high score in the topic. The UK Sunday papers do this by breaking a story which no other news companies have revealed.

Size - If the story has a big impact such as an emotional story then the more people it will affect. The more money and resources involved, the higher its value will be.

Unilever Re branding of Ben and Jerry's

Advert Analysis

Advert Analysis (Cadbury's Gorilla)

Job Roles

Technologies

Proposal

For my three minute wonder i am going to be focusing on skateboarding and the public's views of skateboarders in today's society. I have a huge interest in skateboarding and have been part of the hobby for like 7 years so i think that basing my documentary on skateboarding will be a good idea considering the amount of information i know on the sport and will be able to base my own opinions to my views on skateboarding.

My film will be an expository documentary as my presence will not be in the film as it will just show on screen questions with a range of different people answering them on camera. My primary demographic will range from 13-55+ year old's, i will interview teens and adults to hopefully alter their opinions on skateboarders. The aim of my documentary is to prove that skaters aren't what they are stereotyped to be and how they are just ordinary individuals causing no harm whatsoever.

I will be filming outside of the Rec Skate park in Gorleston as that is a suitable environment for my documentary. I will also capture footage of people skating at the skate park so i can involve little cuts in the film. I won't need to travel far and it will cost nothing due to the skate park being dead opposite my college. I will be filming the whole production and i will get friends, both skaters and non skaters to answer questions and hopefully be able to involve public if they accept to be on camera.

In my documentary i will be asking questions such as:

• Do you believe that skateboarding is a good way to interact with new people? Please provide a reason to your answer. 
• Are there enough skate parks within accessible distance, if not then why should more be added? 
• What are your general thoughts of skateboarders/skateboarding? 
• Would skateboarders be thought of differently if there were more people involved in the sport? 
• Would you recommend skateboarding to other people (If you skate)

I won't be needing any props for my production but i will be hiring out a Canon EOS 700D camera from the AV room at my college, along with the camera i will get a tripod for nice steady shots and a microphone to prevent high wind sounds. Skateboards will be used in my documentary but my friends already have their own so nothing will have to be bought. My budget for the production is £0 i don't need to purchase anything as the equipment i need is easily accessible to hire from East Norfolk Sixth Form.